Who We Are
Our design expresses our passion for beauty and functionality. Each unique piece is molded in steel, a material we have worked with for three generations, embodying a culture of craftsmanship distinctly made in Italy. We want Steel products to be recognizable by their fine details, professional performance, and thoughtful design and ergonomics. These are products capable of meeting the highest demands of our customers around the world.
Every day, we analyze the market and its evolution to stay in tune with new lifestyles, traditions, and ways of living and cooking. We balance our roots with a leap towards the future. Each Steel product is both a timeless piece of design and a powerful tool.
History
In 1922, a young blacksmith named Angelo Po opened his artisan shop. Despite his youth, he possessed a great passion for his craft and confidence in his abilities. His stoves, which were useful for cooking, heating, and drying laundry, quickly gained popularity. Angelo Po began mass production, eventually specializing in professional kitchens for catering.
In 1999, Steel was born from the entrepreneurial vision of the Po brothers and sisters, who branched out from the family company to create something new: household products with professional performance. By 2024, more than 100 years after this tradition began, Steel employs the fourth generation of the family, is distributed in 50 countries worldwide, and produces premium appliances that combine high performance, technology, and design.